Research Methods in Science Communication

This course familiarizes students with empirical research methods that science communication scholars and professionals use in understanding and assessing the effectiveness of all forms of science communication. In the context of science communication, lectures and seminars cover topics such as: qualitative and quantitative research designs; the value of mixed methods; focus groups; interview methods; questionnaire design; grounded theory research; text-based research; ethics of research with human subjects. Students employ these methods during their Major Research Paper (SCOM 5125). PREREQ: SCOM 5016, 5026, 5036, 5056. (lec/sem 3) cr 3