Advanced Marketing Planning

This is an integrative capstone course in marketing involving long term plans and their successful execution in marketing and financial terms. The practical aspects of marketing effectiveness under a wide variety of global or regional environments, including indigenous, are emphasized.. PREREQ: COMM 2037 or SPAD 2037. (cst 3) cr 3. Cross-listed with ADMN 4367 Students cannot retain credit for both COMM 4367 and MKTG 4031.

Marketing and Management